WHO: Electrify America, a coalition of EV auto Manufacturers

WHAT: New England Based Advocacy Campaign - Media Relations, Social, Website, Advertising

IDEA: Coming in at a 1.6MM budget and winning a GOLD ADDY this year, this integrated digital marketing campaign is something I’m proud of, and a creative victory for my team.

A coalition of US auto manufacturers wanted to drive conversion of electric vehicle sales in New England states (notoriously a hard to reach customer base). Our response was a comprehensive comms plan built on a simple strategy, normailzing the electric vehicle lifestyle for 3 select audiences coupled with a fresh visual and copy style, as well as a strong campaign brand.

This ongoing campaign continues to hit its marks with both the client and audiences, before I departed Edelman we won a follow on SOW after the closure of the launch scope.