WHO: WSPA

WHAT: Media Relations, Advocacy

IDEA: In the western states as well as nationwide, legislators and energy producers and distributors are getting together to fill the demands of a growing population. The landscape is charged with concerns on both sides of the aisle and both sides of the environmental discussion. We developed a campaign based on the idea of collaboration and inclusion - asking audiences to use “and” over “or” - and it resonated with both the client and stakeholder groups.