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Jeff Caporizzo

Executive Creative Director

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Smarter Fuel Future

WHO: American Fuel and Petrochemical Manufacturers

WHAT: DC Advocacy Campaign

IDEA: Retool or repeal the Renewable Fuel Standard by presenting the fact through the lens of real people. We took this wonky, dry material and made it real through emotive, creative execution - driving awareness and support in both media and DC influencers.

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