WHO: Thunder Bay 1636 Clothing

WHAT: Brand, Website, Social

IDEA: How do you punch through into a market dominated by powerful, established players like Ralph Lauren and JCrew? With a solid brand and concept based on an authentic story. Lacrosse is a First Nations sport “discovered” in 1636 at Thunder Bay, a region near America’s Great Lakes.

Using a compelling brand concept - “The Original American Athlete”, striking photography (with real lacrosse athletes) and design, we delivered a high-end, sports apparel brand to a select audience, launching a business and driving sales.