WHO: AHIP

WHAT: DC Advocacy Campaign

IDEA: AHIP wanted to advocate for seniors, an important audience for their member insurance companies. New legislation was on the horizon that might effect coverage for this vulnerable segment of the insured population, and AHIP needed some ideas on how to rally the troops in DC and represent their constituents.

In a 3 day spec creative fire drill we developed this concept and direction, focusing on the story told by the capable hands of seniors who counted on their insurance in their golden years. Won the business.